How Media Monitoring Can Significantly Benefit Your Business?

Media Monitoring | Image Resource: brandmentions.com

It is important to monitor your media to know about the competition, your brand and your industry. It is a process of tracking and gathering your brand mentions in different media. The different media tracked are newspapers, magazines, television news channels, news websites, social media platforms, forums and blogs.

When you monitor your media you can get actionable insights, reports, the capability to predict market trends and more. Based on this, you will be able to provide recommendations on your future communication strategies.

Types of monitoring

The different types of media tracked are as follows:

News Monitoring

You can get fast news updates, which you can use to make any changes to your communication strategy. News can be tracked in print, television, online, social media, blogs and forums. This information is made available to you through SMS, WhatsApp, web portal or mobile app. You can also get periodic news flashes about the latest happening in your industry worldwide. You can get fast and customised access to news.

Social media monitoring

You can get accurate information about your brand’s exposure on social media. Monitoring service providers use tools to track social media channels for the mentions of your brand, competitors, products and business-specific keywords. This information will help you measure your social media presence, track customer perceptions and positioning of your brand, and gauge social media trends.

Ad monitoring

By monitoring your ads, you can keep track of your brand’s advertising initiatives and competitors’ advertising initiatives. This information will help you keep track of your ad campaigns.

Cross-media monitoring

With this, you can find out which of your messages is doing well, in which media, why it is picked up, by whom it is being picked up and more. This information helps you to understand the big picture.

Features of monitoring services

It is essential to track your media to design successful communication strategies. The important features of media monitoring are:

• You can get insights into your media engagement, competitor’s activities and the trends in your industry.
• You can monitor your media in Indian and global markets.
• You can get data from all important media like national and international newspapers, journals, magazines, TV, web, social media, blogs and customer forums.
• You can monitor your media across social media platforms like Twitter, Facebook, Instagram, Youtube and more.
• You can easily get updates through SMS, emails, RSS feeds, dashboards and mobile apps. You can access your chosen alerts and data.